After Cameron Diaz and Jason Segel's characters in Sex Tape decide to spice up their relationship by filming one of their lovemaking romps via an iPad , the footage uploads itself into the cloud , making the video available on their loved ones' gadgets. The film's trailer, above, shows the longtime couple with two children plotting to destroy or delete the three-hour sex video on iPads they gave as gifts to friends and relatives. Segel was a main character on the show for nine seasons. Aside from the trailer, Sony Pictures is promoting the film on social media in a series of funny text-message exchanges between Jay and Annie:. Post by Sex Tape.