Does sex in advertising work
Sex attracts attention. Though it's often a taboo subject, advertisers that use sex in their marketing often create effective and memorable campaigns. Brands such as Victoria's Secret and GoDaddy. In sales, gaining the attention of clients and potential buyers is often half the battle. People are hardwired to notice sexually relevant information, so ads with sexual content get noticed. People also succumb to the "buy this, get this" imagery used in ads, he said.
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SEX IN ADVERTISING: Its Relevance, Use, and Effects
Sex sells: Is this still the case for retail? - Retail Gazette
I like having sex. Sex, however, is a complicated subject. It's taboo. If you talk about it at the dinner table someone is bound to cough up their mashed potatoes or spit out their iced tea. Yet, last year in , PornHub saw So, while we aren't talking about it, we are most definitely thinking about it. Sex in advertising is a practice even more frowned upon than just strictly sex itself.
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Sex in advertising
This question has advocates on either side. Many people, especially professors and scholars, regard the selling power of sex in advertising as dubious at best. On the other hand, many consumers and professionals are very aware that sex is an effective selling tool. Why might scholars negate the power of sex in advertising?
However, the line between the empowerment and the objectification has proved a difficult one for retailers to distinguish, and so to play it safe, many have turned down the heat. Does this mean retailers are rethinking their sexual advertising strategy? The US fashion retailer was once recognised for using sexualised ads to promote its fashion range, with shirtless models featured on its paper bags. However, in early it changed its policy.
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