There, the student sex column thrives. Once common in the early s, Carrie Bradshaw-style articles have become rarer, especially in California. There are several reasons for the decline, Reimold and others say. Recently, college sexual assault and rape have become hot-button topics, and some undergraduates say that they are reluctant to take a seemingly frivolous approach to a sensitive topic. Students also are becoming more aware of their digital footprint and are afraid the first thing that will come up when potential future employers Google their name is a graphic description of their sex lives.